Case Studies
Case Studies
We work with clients across many business sectors. The brands selected below show case the versatility of their chosen products and the impact each has on their own specialist market.
Hornington Manor - Luxury Wedding Venue
Hornington Manor - Luxury Wedding Venue
A hidden gem in the heart of the North Yorkshire countryside, Hornington Manor is a unique barn wedding venue. The Grade II listed Manor was built in 1770 and has been lovingly restored to provide luxury self-catering accommodation, which is now the perfect setting for a dream wedding.
With a working farm on site and 300 acres of hedgerow fruit surrounding this beautiful estate, the inspiration for this unique range of products will always remain local, sustainable and of course flavoursome.
The challenge presented by Joanne and her team was to create a truly unique product in design and recipe which caters to each function of their multi purpose estate....
From a strong Bar presence, to special gifting sizes, to even a petite and memorable wedding favour... each Spirit was designed and branded into a family of sizes.
Each of their 3 Gins needed to encompass the essence of the wildflowers and berries across the estate. This was achieved by blending hand picked botanicals with other locally sourced ingredients to create 3 delicate and sophisticated flavour profiles.
Hornington Manor is proud to present their Hedgerow Gins inspired by the rich wildlife on their Yorkshire Farm
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From Left to Right: Bramble Gin, Dry Gin, Elderflower Gin
Introducing... Sip - An IWSC Judges Retail Brand
Introducing... Sip - An IWSC Judges Retail Brand
Sarah's years of drinks industry knowledge makes her our most experienced client. Formally a Buyer for National Supermarkets and now an established IWSC Judge.
Due to her fantastic CV we can take a more detailed look into the case study and design of SIP.
Her teams branding approach is both diverse in product and thorough in application.
Their decision to launch products in four Spirit categories from conception not only shows their intentions, but lays a foundation for targeted and timed growth into 2021.
Below we look through the first mood boards, label artwork and then finish with the final product.
Mood Board Creation
It's immediately apparent that colour palette and typography were determined early on. There's also clear modern influences throughout which contrast with the Victorian esque glass vessel.
Overall a contemporary conclusion at this stage with a cool and almost moody look.
Mood Board Creation
It's immediately apparent that colour palette and typography were determined early on. There's also clear modern influences throughout which contrast with the Victorian esque glass vessel.
Overall a contemporary conclusion at this stage with a cool and almost moody look.
Label Design
First label impressions are of how clean and clear the artwork has progressed from it's origins above. Colour blocking, segmentation and the open logo areas all sit well and flow naturally to the eye.
There's a positive lack of augmentation when comparing the label sizing to the glass face available. This can have an enlarging optical effect on certain products, however, in this instance it provides a more prominent display of the liquid colours.
The Finished Product
The final outcome is a comparison of diversity, a well presented product, polished for both classic and modern settings.
Once filled, the Apothecary style glass bottle forfeits it's old fashioned presence with a new focus being drawn to the elegant and orderly finish of the label.
In 2020 SIP launched a flavoured Gin, Vodka, Whiskey and Rum under a family brand.
They are already planning to add to their range in 2021.
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Mood Board, Photography and Website Credit to We Are All F www.weareallf.com
Grantham Gin
Heritage meets a modern twist
Grantham Gin has created a uniquely compelling premium craft gin presented by The Juniper Tap! It is designed as a homage to historic Grantham, where gingerbread was first made in error in 1740 & Grantham’s famous son, Sir Isaac Newton (not forgetting his apple)
Product Range
Following the incredible Apple & Gingerbread Gin, The Juniper Tap introduced the vibrant Zesty Orange and delightful Red Apple & Rhubarb Gin. This fabulous trio of premium Gins became the flagship of the brand.
Best Sellers & Limited Editions
With well-established stockists, Grantham Gin expanded its offerings with a seasonal Christmas Gin and an on trend Toffee & Apple Dark Rum.
The best seller, however, surprised everyone by being a luscious Caramel Vodka Liqueur, which remains unmatched in bar cocktail sales.
Vision & Expansion
The Juniper Taps' vision to be the first to brand in such an historic town has opened the door for impressive trade expansion across Lincolnshire's Pubs, Bars and Farm Shops.
Having recently opened another Bar in Lincoln city centre, there is certainly much more to come.
The Artful Pour
Launched in 2018, the original Gin set offered citrus, floral, sweet fruit and refreshing summer flavours.
The flagship clear Gin, the Yorkshire Dry, consisted of subtle lavender & liquorice undertones, creating unique flavours when mixed with various tonics.
Brand development
​Created primarily as an optic spirit range for the trade. The Artful Pour also caters for the gift market, utilising miniatures, box sets and branded glasses.
The stylish branding and merchandise welcomes their inclusion in festival events such as the UK wide Gin to my Tonic festival. The No'1 event for Gin & Spirits
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Additions & Best Sellers
​The final Gin flavour to create the 6-bottle-case collection was the release of the Passionfruit Gin in 2019.
Not quite as sweet as the Rhubarb, nor as zesty as the Pink grapefruit, the Passionfruit stood its ground and very quickly became the brands best seller.
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Contemporary Collection
The Artful Pours achievements are a great example of on trend Spirit flavours, with a creative and focused vision, all centred around a targeted marketing campaign.